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The evolution of generic brands in industrial markets: the challenges to owners of brand equity

Low, J and Blois, K J (2002) The evolution of generic brands in industrial markets: the challenges to owners of brand equity. Industrial Marketing Management, 31 (5). pp. 385-392. ISSN 0019-8501

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Item Type: Article
Journal or Publication Title: Industrial Marketing Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 44798
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:22
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:07
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44798

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