Lancaster EPrints

Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand

McEachern, M and Schroder, M J A and Willock, J and Whitelock, J M and Mason, R (2007) Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand. Journal of Product and Brand Management, 16 (3). pp. 168-177. ISSN 1061-0421

Full text not available from this repository.
Item Type: Article
Journal or Publication Title: Journal of Product and Brand Management
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44668
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:19
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:05
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44668

Actions (login required)

View Item