McEachern, M and Schroder, M J A (2004) Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing, 21 (7). pp. 497-509. ISSN 0736-3761
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Journal of Consumer Marketing |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 44602 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:18 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 19:04 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/44602 |
Actions (login required)
| View Item |
