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Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes

McEachern, M and Warnaby, G (2005) Improving customer orientation within the fresh meat supply chain: a focus on assurance schemes. Journal of Marketing Management, 21. pp. 89-115. ISSN 0267-257X

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Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44600
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:18
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:04
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44600

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