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Gender, identity and the consumption of advertising

Hogg, M K and Garrow, J (2003) Gender, identity and the consumption of advertising. The Qualitative Market Research Journal, 6 (3). pp. 160-174. ISSN 1352-2752

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Item Type: Article
Journal or Publication Title: The Qualitative Market Research Journal
Departments: Lancaster University Management School > Marketing
ID Code: 44533
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:17
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:03
Identification Number:

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