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The processing and pedagogy of marketing simulations

Tonks, D G (2005) The processing and pedagogy of marketing simulations. Active Learning in Higher Education, 5 (4). pp. 371-382. ISSN 1469-7874

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Item Type: Journal Article
Journal or Publication Title: Active Learning in Higher Education
Departments: Lancaster University Management School > Marketing
ID Code: 44482
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:16
Refereed?: Yes
Published?: Published
Last Modified: 17 Apr 2018 00:02
Identification Number:

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