Araujo, L M and Spring, M (2006) Services, products and the institutional structure of production. Industrial Marketing Management, 35 (7). pp. 797-805. ISSN 0019-8501Full text not available from this repository.
This paper revisits the product–service distinction from an institutional perspective. Much of the literature in marketing and management has focused on the intrinsic characteristics of services with a view to derive implications for the management of service-based firms. Our key argument is that the quest for foundational differences between products and services is misguided. What counts as a product or a service is dependent on the nature of producer–user interactions and the institutional structure of production rather than on any essentialist feature of products or services. Furthermore, we develop the argument that services play an increasingly important role in manufacturing firms and we explore the reasons that underpin this trend.
|Journal or Publication Title:||Industrial Marketing Management|
|Uncontrolled Keywords:||Product and service definitions; Tradability of services; Manufacturing move into services|
|Departments:||Lancaster University Management School > Marketing|
Lancaster University Management School > Management Science
|Deposited On:||11 Jul 2011 19:16|
|Last Modified:||24 Apr 2017 03:51|
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