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Pitfalls in evaluating market orientation: an exploration of executives' interpretations

Mason, K and Harris, L C (2005) Pitfalls in evaluating market orientation: an exploration of executives' interpretations. Long Range Planning, 38 (4). pp. 373-391. ISSN 0024-6301

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Item Type: Article
Journal or Publication Title: Long Range Planning
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44317
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:13
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 19:00
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44317

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