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Exploring children's choice: the reminder effect of product placement

Auty, S G and Lewis, C (2004) Exploring children's choice: the reminder effect of product placement. Psychology and Marketing, 21 (9). pp. 697-713. ISSN 0742-6046

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Item Type: Article
Journal or Publication Title: Psychology and Marketing
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 43950
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:07
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:55
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43950

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