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Anti-Constellations: exploring the impact of negation on consumption

Hogg, M K (1998) Anti-Constellations: exploring the impact of negation on consumption. Journal of Marketing Management, 14 (1-3). pp. 133-158. ISSN 0267-257X

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Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 43923
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:07
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:54
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43923

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