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The impact of self-monitoring on image congruence and product/brand evaluation

Hogg, M K and Cox, A J and Keeling, K A (2000) The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing, 34 (5/6). pp. 641-666. ISSN 0309-0566

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Item Type: Article
Journal or Publication Title: European Journal of Marketing
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 43921
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:07
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:54
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43921

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