Hogg, M K and Fragou, A (2003) Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management, 19 (7-8). pp. 749-780. ISSN 0267-257XFull text not available from this repository.
|Journal or Publication Title:||Journal of Marketing Management|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||11 Jul 2011 19:07|
|Last Modified:||20 Jan 2016 00:05|
Actions (login required)