Hogg, M K and Fragou, A (2003) Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management, 19 (7-8). pp. 749-780. ISSN 0267-257XFull text not available from this repository.
|Journal or Publication Title:||Journal of Marketing Management|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||11 Jul 2011 19:07|
|Last Modified:||04 Nov 2015 03:25|
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