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Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising

Hogg, M K and Fragou, A (2003) Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. Journal of Marketing Management, 19 (7-8). pp. 749-780. ISSN 0267-257X

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Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43920
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:07
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:54
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43920

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