Re-coding gender representations: women, cleaning products and advertising's "new man"

Hodgson, M and Eccles, S A and Elliott, R (1993) Re-coding gender representations: women, cleaning products and advertising's "new man". International Journal of Research in Marketing, 10. pp. 311-324. ISSN 0167-8116

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Item Type:
Journal Article
Journal or Publication Title:
International Journal of Research in Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? MARKETINGDISCIPLINE-BASED RESEARCH ??
ID Code:
43882
Deposited By:
Deposited On:
11 Jul 2011 18:06
Refereed?:
Yes
Published?:
Published
Last Modified:
17 Sep 2023 00:49