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Franchise relationship quality: micro-economic explanations

Hopkinson, G C and Hogarth-Scott, S (1999) Franchise relationship quality: micro-economic explanations. European Journal of Marketing, 33 (9). pp. 827-843. ISSN 0309-0566

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Item Type: Journal Article
Journal or Publication Title: European Journal of Marketing
Departments: Lancaster University Management School > Marketing
ID Code: 43778
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:04
Refereed?: Yes
Published?: Published
Last Modified: 08 Feb 2018 00:02
Identification Number:

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