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"What happened was ..." broadening the agenda for storied research

Hopkinson, G C and Hogarth-Scott, S (2001) "What happened was ..." broadening the agenda for storied research. Journal of Marketing Management, 17 (1). pp. 27-48. ISSN 0267-257X

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Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43777
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:04
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:52
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43777

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