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Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk

Hopkinson, G C and Lum, C Y (2002) Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk. Business Strategy and the Environment, 10 (3). pp. 220-232. ISSN 0964-4733

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Item Type: Article
Journal or Publication Title: Business Strategy and the Environment
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43775
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:04
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:52
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43775

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