Hopkinson, G C and Lum, C Y (2002) Valuing customer relationships: using the capital asset pricing model (CAPM) to incorporate relationship risk. Business Strategy and the Environment, 10 (3). pp. 220-232. ISSN 0964-4733
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Business Strategy and the Environment |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 43775 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:04 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 18:52 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/43775 |
Actions (login required)
| View Item |
