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Mapping the negative self: from 'So not me' to 'just not me'

Banister, E N and Hogg, M K (2001) Mapping the negative self: from 'So not me' to 'just not me'. Advances in Consumer Research, 28 (1). pp. 242-248. ISSN 0098-9258

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Item Type: Article
Journal or Publication Title: Advances in Consumer Research
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 43773
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:04
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:52
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43773

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