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Possible selves: identifying dimensions for exploring the dialectic between positive and negative selves in consumer behaviour

Banister, E N and Hogg, M K (2003) Possible selves: identifying dimensions for exploring the dialectic between positive and negative selves in consumer behaviour. Advances in Consumer Research, 30 (1). pp. 149-150. ISSN 0098-9258

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Item Type: Article
Journal or Publication Title: Advances in Consumer Research
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43771
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:04
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:52
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43771

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