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Marketing as cooking: return of the sophists

Tonks, D G (2002) Marketing as cooking: return of the sophists. Journal of Marketing Management, 18 (7-8). pp. 803-822. ISSN 0267-257X

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Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43657
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:02
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:51
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43657

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