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Using marketing simulations for teaching and learning: reflections of an evolution

Tonks, D G (2002) Using marketing simulations for teaching and learning: reflections of an evolution. Active Learning in Higher Education, 3 (2). pp. 177-194. ISSN 1469-7874

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Item Type: Article
Journal or Publication Title: Active Learning in Higher Education
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43656
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:02
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:51
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43656

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