Tonks, D G and Farr, M W (2001) Market segments: fallacies and faults. Active Learning in Higher Education, 2 (2). pp. 187-203. ISSN 1469-7874
Full text not available from this repository.Item Type: | Journal Article |
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Journal or Publication Title: | Active Learning in Higher Education |
Subjects: | |
Departments: | Lancaster University Management School > Marketing |
ID Code: | 43655 |
Deposited By: | ep_importer_pure |
Deposited On: | 11 Jul 2011 19:02 |
Refereed?: | Yes |
Published?: | Published |
Last Modified: | 14 Nov 2017 00:02 |
Identification Number: | |
URI: | http://eprints.lancs.ac.uk/id/eprint/43655 |
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