Tonks, D G and Farr, M W (2001) Market segments: fallacies and faults. Active Learning in Higher Education, 2 (2). pp. 187-203. ISSN 1469-7874
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Active Learning in Higher Education |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 43655 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:02 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 18:51 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/43655 |
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