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Marketing direct et assurance en Grand-Bretagne: évolution ou révolution?

Westall, O M (1997) Marketing direct et assurance en Grand-Bretagne: évolution ou révolution? Risques: Les Cahiers de l'Assurance, 31. pp. 81-92. ISSN 1152-9253

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Item Type: Article
Journal or Publication Title: Risques: Les Cahiers de l'Assurance
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Management Development Division (MDD)
ID Code: 43607
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:01
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:50
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43607

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