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Data, privacy and relationship marketing: a conundrum

Long, G and Angold, S J and Hogg, M K (1998) Data, privacy and relationship marketing: a conundrum. Journal of Database Marketing, 5 (3). pp. 231-244. ISSN 1350-2328

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Item Type: Journal Article
Journal or Publication Title: Journal of Database Marketing
Departments: Lancaster University Management School > Marketing
ID Code: 43474
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:59
Refereed?: Yes
Published?: Published
Last Modified: 18 Apr 2018 00:03
Identification Number:

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