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Strategic alliances: partner as customer

Perks, H and Easton, G (2000) Strategic alliances: partner as customer. Industrial Marketing Management, 29 (4). pp. 327-338. ISSN 0019-8501

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Item Type: Article
Journal or Publication Title: Industrial Marketing Management
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 43470
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:59
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:48
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43470

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