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Fashion involvement, self-monitoring and the meaning of brands

Auty, S G and Elliott, R (1998) Fashion involvement, self-monitoring and the meaning of brands. Journal of Product and Brand Management, 7 (2). pp. 109-123. ISSN 1061-0421

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Item Type: Article
Journal or Publication Title: Journal of Product and Brand Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 43449
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:59
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:48
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43449

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