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'Reading' advertising and 'writing' identity

Auty, S G and Elliott, R (1999) 'Reading' advertising and 'writing' identity. Advances in Consumer Research, 26 (1). pp. 439-444. ISSN 0915-5524

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Item Type: Article
Journal or Publication Title: Advances in Consumer Research
Departments: Lancaster University Management School > Marketing
ID Code: 43447
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:59
Refereed?: Yes
Published?: Published
Last Modified: 04 Nov 2015 03:18
Identification Number:

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