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Being like or being liked: identity vs. approval in a social context

Auty, S G and Elliott, R (2001) Being like or being liked: identity vs. approval in a social context. Advances in Consumer Research, 28 (1). pp. 235-241. ISSN 0098-9258

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Item Type: Article
Journal or Publication Title: Advances in Consumer Research
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 43446
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:59
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:47
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43446

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