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Implementing programmatic initiatives in manufacturer-retailer networks

Mouzas, S and Araujo, L M (2000) Implementing programmatic initiatives in manufacturer-retailer networks. Industrial Marketing Management, 29 (4). pp. 293-303. ISSN 0019-8501

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Item Type: Article
Journal or Publication Title: Industrial Marketing Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 43441
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:59
Refereed?: Yes
Published?: Published
Last Modified: 28 Feb 2013 14:50
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/43441

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