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Production of online educational video for a “lean in” viewing experience.

Ramirez Martinell, Alberto and Sime, Julie-Ann (2008) Production of online educational video for a “lean in” viewing experience. In: Proceedings of ED-MEDIA 2008: World Conference on Educational Multimedia, Hypermedia and Telecommunications. AACE, Cheasapeake, CA, pp. 1323-1328. ISBN 1-880094-65-7

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Abstract

The bottom-up initiative of producing online educational video for Higher Education audiences, is taking over institutional video production. Practitioners and enthusiast producers are committing considerable time and effort to create their own audiovisual content. However, the production of educational video should not mirror the production of television content as there is a complex relationship between producer, the educator, and the target audience that must be considered for the creation of educational, online, audiovisual content. The metaphor of leaning the body forward while attentively working at a computer is used to stress the importance of the viewers’ engagement with what they are doing – an essential feature of educational video.

Item Type: Contribution in Book/Report/Proceedings
Subjects: L Education > L Education (General)
Departments: Faculty of Arts & Social Sciences > Educational Research
ID Code: 39987
Deposited By: Dr Julie-Ann Sime
Deposited On: 31 Mar 2011 09:55
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:03
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/39987

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