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Effective design management for small businesses.

Bruce, Margaret and Cooper, Rachel and Vazquez, Delia (1999) Effective design management for small businesses. Design Studies, 20 (3). pp. 297-315. ISSN 0142-694X

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Abstract

How small firms invest in design expertise to develop new products and corporate identities to communicate their services is little understood. The research reported here documented the ways in which small manufacturing and service companies use professional design skills and their approaches to managing product, engineering and graphic design. Many firms are wary about the potential cost of employing professional designers and are unsure about the commercial outcome of design investment. Thus, a need exists to enhance design awareness amongst small firms. Those firms that employed design effectively found that design contributed to their business success. However, expertise in sourcing, briefing, liaising and evaluating design were varied and so training small companies in design management skills is needed also. Ó 1999 Elsevier Science Ltd. All rights reserved Keywords: design management, design strategy

Item Type: Article
Journal or Publication Title: Design Studies
Subjects: N Fine Arts > NC Drawing Design Illustration
Departments: Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
ID Code: 39896
Deposited By: Professor Rachel Cooper (LICA)
Deposited On: 09 Mar 2011 15:34
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 18:01
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/39896

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