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The design agenda : a guide to successful design management.

Cooper, Rachel and Press, Mike (1995) The design agenda : a guide to successful design management. John Wiley and Sons, Chichester & New York. ISBN 9780471941064

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    Abstract

    UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book: * draws on the best methods to provide practical guidance on effective design management * contains a unique resource guide to enable further study and research * contains contemporary examples to illustrate the value of well managed design In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.

    Item Type: Book/Report/Proceedings
    Subjects: N Fine Arts > NC Drawing Design Illustration
    Departments: Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
    ID Code: 39849
    Deposited By: Professor Rachel Cooper (LICA)
    Deposited On: 28 Feb 2011 10:11
    Refereed?: No
    Published?: Published
    Last Modified: 27 Jul 2012 00:17
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/39849

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