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Marketing and design management.

Bruce, Margaret and Cooper, Rachel (1997) Marketing and design management. Intl Thomson Business Press, London. ISBN 9781861521736

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    Abstract

    This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.

    Item Type: Book/Report/Proceedings
    Subjects: A General Works > AC Collections. Series. Collected works
    N Fine Arts > NC Drawing Design Illustration
    Departments: Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
    ID Code: 39848
    Deposited By: Professor Rachel Cooper (LICA)
    Deposited On: 28 Feb 2011 10:08
    Refereed?: No
    Published?: Published
    Last Modified: 27 Jul 2012 00:17
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/39848

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