Koo, Yoori and Cooper, Rachel (2011) Managing corporate social responsibility through design. The Design Management Institute, 22 (1). pp. 68-79. ISSN 1948-7169Full text not available from this repository.
Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.
|Journal or Publication Title:||The Design Management Institute|
|Subjects:||A General Works > AC Collections. Series. Collected works|
A General Works > AI Indexes (General)
N Fine Arts > NX Arts in general
|Departments:||Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts|
|Deposited By:||Professor Rachel Cooper (LICA)|
|Deposited On:||24 Feb 2011 09:39|
|Last Modified:||26 Jul 2012 18:00|
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