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Managing corporate social responsibility through design.

Koo, Yoori and Cooper, Rachel (2011) Managing corporate social responsibility through design. The Design Management Institute, 22 (1). pp. 68-79. ISSN 1948-7169

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Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.

Item Type: Article
Journal or Publication Title: The Design Management Institute
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AI Indexes (General)
N Fine Arts > NX Arts in general
Departments: Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
ID Code: 39794
Deposited By: Professor Rachel Cooper (LICA)
Deposited On: 24 Feb 2011 09:39
Refereed?: Yes
Published?: Published
Last Modified: 07 Jan 2015 15:53
Identification Number:

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