Koo, Yoori and Cooper, Rachel (2011) Managing corporate social responsibility through design. The Design Management Institute, 22 (1). pp. 68-79. ISSN 1948-7169
Full text not available from this repository.Official URL: http://dx.doi.org/10.1111/j.1948-7169.2011.00112.x
Abstract
Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.
| Item Type: | Article |
|---|---|
| Journal or Publication Title: | The Design Management Institute |
| Subjects: | A General Works > AC Collections. Series. Collected works A General Works > AI Indexes (General) N Fine Arts > NX Arts in general |
| Departments: | Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts |
| ID Code: | 39794 |
| Deposited By: | Professor Rachel Cooper (LICA) |
| Deposited On: | 24 Feb 2011 09:39 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 18:00 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/39794 |
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