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Practitioner problems with gauging market orientation : an exploratory investigation.

Mason, Katy J. and Harris, L. C. (2004) Practitioner problems with gauging market orientation : an exploratory investigation. In: Academy of Marketing Conference 2004, 2004-01-01, Cheltenham, University of Gloucester. (Unpublished)

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Item Type: Conference or Workshop Item (Other)
Journal or Publication Title: Academy of Marketing Conference 2004
Subjects: H Social Sciences > HF Commerce
Departments:
ID Code: 33097
Deposited By: Mr Richard Ingham
Deposited On: 27 Apr 2010 16:58
Refereed?: Yes
Published?: Unpublished
Last Modified: 17 Sep 2013 10:00
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/33097

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