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Marketing Development: Live 8 and the Production of the Global Citizen.

Biccum, April (2007) Marketing Development: Live 8 and the Production of the Global Citizen. Development & Change, 38 (6). pp. 1111-1126. ISSN 0012-155X

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Abstract

This contribution argues that a recent crisis in British national narrative has been transformed into a marketing campaign for development. This is an exercise aimed at creating the figure of the ‘Global Citizen’, which has an attitude and aptitude for neoliberal globalization and which acts as a bulwark against recent mass popular protest criticizing the institutions of global governance. The marketing campaign for development culminated recently in a mass commodity spectacle in the form of Live 8, co-opting the voices of critique and acting as a theatre of legitimation for neoliberal global governance. This has been done by the very actors who stand most to gain from the development agenda currently being proposed for Africa in G8 ministerial talks. This whole fiasco, which occurs within an environment of raging debates over the ‘new’ American imperialism, itself bears the mark of empire.

Item Type: Article
Journal or Publication Title: Development & Change
Additional Information: RAE_import_type : Journal article RAE_uoa_type : Politics and International Studies
Subjects: J Political Science > JA Political science (General)
Departments: Faculty of Arts & Social Sciences > Politics & International Relations (Merged into PPR 2010-08-01)
ID Code: 3231
Deposited By: ep_importer
Deposited On: 25 Mar 2008 13:26
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 17:08
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/3231

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