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Constituency campaigning in Britain 1992-2001: Centralization and Modernization.

Hands, H. T. Gordon and Denver, David (2003) Constituency campaigning in Britain 1992-2001: Centralization and Modernization. Party Politics, 9 (5). pp. 541-559.

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Abstract

Constituency (local) campaigning in British general elections has been transformed over the past ten years or so. Firstly, national party headquarters have taken an increasingly large role in planning and managing constituency campaigns. Although the pace of change has varied across the major parties, all are heading down the same road. Secondly, campaigning on the ground has also changed. Technological and other changes have led to a decline in the use of traditional campaign techniques and increased use of new methods, especially in `key' seats. These developments are charted using data derived from a unique set of nationwide surveys of election agents at the last three general elections. Finally, the article returns (briefly) to the debate about the electoral effects of constituency campaigning, presenting data relating to its impact in each of the three elections concerned.

Item Type: Article
Journal or Publication Title: Party Politics
Additional Information: RAE_import_type : Journal article RAE_uoa_type : Politics and International Studies
Uncontrolled Keywords: Britain • campaign techniques • constituency campaigning
Subjects: J Political Science > JA Political science (General)
Departments: Faculty of Arts & Social Sciences > Politics & International Relations (Merged into PPR 2010-08-01)
ID Code: 3206
Deposited By: ep_importer
Deposited On: 25 Mar 2008 16:13
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 17:05
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/3206

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