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The sceptical consumer? : exploring views about food assurance.

Eden, Sally and Bear, Christopher and Walker, Gordon P. (2008) The sceptical consumer? : exploring views about food assurance. Food Policy, 33 (6). pp. 624-630. ISSN 0306-9192

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Abstract

The problem of trust in food production and regulation has increasingly been raised as a practical and policy issue in recent years and one solution has been to provide more and better information about food production and regulation, especially through food assurance schemes. To look for evidence that this might be successful, this paper uses a small empirical study of how UK consumers think about food information and food assurance claims, using a statement sorting exercise (Q methodology) to identify key factors or shared views. We found that our consumers, despite differences in sociodemographics, gender, diet and shopping habits, tended to share a baseline of scepticism about food information and food assurance claims. We speculate that such scepticism may mean that, rather than providing a solution to the problem of distrust, food assurance schemes may themselves come to be distrusted.

Item Type: Article
Journal or Publication Title: Food Policy
Uncontrolled Keywords: Consumers ; UK ; Food assurance ; Scepticism ; Q methodology
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Departments: Faculty of Science and Technology > Lancaster Environment Centre
ID Code: 30759
Deposited By: Mr Richard Ingham
Deposited On: 03 Dec 2009 11:03
Refereed?: Yes
Published?: Published
Last Modified: 06 Sep 2013 19:42
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/30759

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