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Politics is football:metaphor in the discourse of Silvio Berlusconi in Italy.

Semino, Elena and Masci, Michela (1996) Politics is football:metaphor in the discourse of Silvio Berlusconi in Italy. Discourse and Society, 7 (2). pp. 243-269.

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Abstract

In this paper we examine the use of a set of recurring metaphors in the discourse of Silvio Berlusconi, the media tycoon who became Italy's Prime Minister in 1994. We focus specifically on metaphors drawn from the source domains of football, war and the Bible. Drawing on the cognitive theory of metaphor proposed in Lakoff and Johnson (1980), we consider the possible effects that each metaphorical connection may have on Berlusconi's audience in the specific political and cultural context within which he operates. We argue that Berlusconi adopts different metaphors in an attempt to alter the way in which Italians relate to politics, to create a positive public image for himself and his new political party and to attract particular sections of the electorate. We conclude that metaphor is an essential part of a new type of populist and heterogeneous political discourse that Berlusconi has introduced in Italian politics.

Item Type: Article
Journal or Publication Title: Discourse and Society
Uncontrolled Keywords: Berlusconi ; Italy ; metaphor ; political discourse
Subjects: P Language and Literature > P Philology. Linguistics
Departments: Faculty of Arts & Social Sciences > Linguistics & English Language
Faculty of Arts & Social Sciences > European Languages & Cultures
ID Code: 27216
Deposited By: Dr Elena Semino
Deposited On: 08 Oct 2009 11:13
Refereed?: Yes
Published?: Published
Last Modified: 21 Nov 2012 01:12
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/27216

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