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iPod... iCon.

Dant, Tim (2008) iPod... iCon. Studi Culturali, 5 (3). pp. 355-374. ISSN 1824-369X

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    Abstract

    The iPod became, for a moment at least, iconic amongst those hand-held electronic devices with buttons and screens, noises and "connectivity" that proliferated at the beginning of the twenty-first century. This essay explores how the iPod, in becoming an unobtrusive memory machine as absent as an internal organ on the body of its user, provides a personal and separate experience that appears to express individual identity. But the organic form of the object as a personal store of culture obscures its role as a brand that ties its user into networks of connectivity. The iPod operates as a node in a network that co-opts the user into the circuits of a soft capitalism through an instrumental rationality that organises musical and other memories according to a modern bureaucratic computerised system.

    Item Type: Article
    Journal or Publication Title: Studi Culturali
    Uncontrolled Keywords: iPod ; music ; icon ; body ; "soft capitalism"
    Subjects: H Social Sciences > HM Sociology
    Departments: Faculty of Arts & Social Sciences > Sociology
    ID Code: 26891
    Deposited By: Dr Tim Dant
    Deposited On: 11 Aug 2009 11:49
    Refereed?: Yes
    Published?: Published
    Last Modified: 26 Jul 2012 16:37
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/26891

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