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Advertising and the metabolism of the city: urban spaces, commodity rhythms.

Cronin, A. M. (2006) Advertising and the metabolism of the city: urban spaces, commodity rhythms. Environment and Planning D: Society and Space, 24 (4). pp. 615-632. ISSN 0263-7758

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    Abstract

    In this paper I explore the role of outdoor advertising in organising city space and framing people’s experience of that space. I examine how UK outdoor advertising companies remap that space, segmenting and pricing certain areas of cities, and routes to and around cities. I argue that, in this cartographic, taxonomising role, advertising constitutes one of the forces that continually makes and remakes city space. Using Lefebvre’s concept of city rhythms, I argue that outdoor advertising acts to align the urban rhythms of travel and work with the commercial rhythms of product innovation, promotion, and the life cycle of the commodity. This creates an urban time –space of ‘commodity rhythms’ which has important implications for people’s experience of cities whilst engendering new connections between commodities and people moving around cities. I argue that this constitutes an adaptation of Foucault’s biopolitics where it is precisely the rhythmic connections between populations of people and populations (and life cycles) of commodities that are at stake: it is a mutation of the metabolism of city spaces.

    Item Type: Article
    Journal or Publication Title: Environment and Planning D: Society and Space
    Additional Information: "Cronin, Anne, 2006. The definitive, peer-reviewed and edited version of this article is published in Environment and Planning D : Society and Space, 24, 4, 615-632, 2006, 10.1068/d389t"
    Subjects: H Social Sciences > HM Sociology
    Departments: Faculty of Arts & Social Sciences > Sociology
    ID Code: 26711
    Deposited By: Dr Anne Cronin
    Deposited On: 30 Jun 2009 15:09
    Refereed?: Yes
    Published?: Published
    Last Modified: 26 Jul 2012 16:35
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/26711

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