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Determinants of box office success: the impact of quality signals

Elliott, Caroline and Simmons, Robert (2008) Determinants of box office success: the impact of quality signals. Review of Industrial Organization, 33 (2). pp. 93-111. ISSN 0889-938X

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Abstract

This paper analyses the roles of various quality signals in the demand for cinema attendance in the United Kingdom. Estimation of a three-stage least squares model with data for 527 films released in the United Kingdom shows that the impacts of advertising and critical reviews on box office revenues vary both in channels and magnitudes of impact. Our model treats total advertising as endogenous, alongside the number of opening screens and total box office revenues, while critical reviews are considered exogenous. Our results show that total advertising affects total box office revenue while responding endogenously to critical reviews.

Item Type: Article
Journal or Publication Title: Review of Industrial Organization
Uncontrolled Keywords: Advertising ; Critical reviews ; Film industry
Subjects: H Social Sciences > HB Economic Theory
Departments: Lancaster University Management School > Economics
ID Code: 19819
Deposited By: Dr Caroline Elliott
Deposited On: 14 Nov 2008 14:37
Refereed?: Yes
Published?: Published
Last Modified: 29 Jul 2013 12:12
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/19819

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