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Moving society to a sustainable future:The framing of sustainability in a constructive media outlet

Atanasova, Dimitrinka (2019) Moving society to a sustainable future:The framing of sustainability in a constructive media outlet. Environmental Communication. ISSN 1752-4032 (In Press)

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    Abstract

    News reporting on sustainability has been criticized for (1) having a limited coverage of solutions, (2) reporting on solutions with a negative bias, (3) being dominated by sources from government and mainstream business, and (4) promoting frames that prioritize the role of the market and techno-scientific solutions, which leave unchallenged the unsustainable behavior of consumer societies and the focus on economic growth. This study was the first to examine how sustainability is reported in a constructive media outlet and found that articles (1) consistently elaborated solutions, (2) described them in optimistic ways, (3) quoted various sources, and (4) developed a frame that challenged consumerism and critiqued society’s preoccupation with growth while helping to imagine a desirable sustainable future. It is thus argued that this novel, constructive approach to journalism can help move society to a sustainable future by expanding the repertoire of culturally-resonant stories to live by.

    Item Type: Journal Article
    Journal or Publication Title: Environmental Communication
    Subjects:
    Departments: Faculty of Arts & Social Sciences > Linguistics & English Language
    ID Code: 131256
    Deposited By: ep_importer_pure
    Deposited On: 19 Feb 2019 10:00
    Refereed?: Yes
    Published?: In Press
    Last Modified: 20 Mar 2019 01:15
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/131256

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