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Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

Doherty, N. and Lockett, N. and Rayson, P. and Riley, S. (2006) Electronic-CRM: a simple sales tool or facilitator of relationship marketing? In: 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, 2006-10-312006-11-02, Cardiff-Caerdydd, UK.

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Item Type: Conference or Workshop Item (Paper)
Journal or Publication Title: 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development
Uncontrolled Keywords: cs_eprint_id ; 1324 cs_uid ; 1
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments: Faculty of Science and Technology > School of Computing & Communications
ID Code: 12852
Deposited By: ep_importer_comp
Deposited On: 27 Jun 2008 14:25
Refereed?: Yes
Published?: Published
Last Modified: 17 Sep 2013 09:58
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/12852

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