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Helping to improve the group stereotype: On the strategic dimension of pro-social behavior.

Hopkins, Nick and Reicher, Steve and Harrison, Kate and Cassidy, Clare and Bull, Rebecca and Levine, Mark (2007) Helping to improve the group stereotype: On the strategic dimension of pro-social behavior. Personality and Social Psychology Bulletin, 33 (6). pp. 776-788. ISSN 0146-1672

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    Abstract

    In three studies we consider a basis for inter-group helping. Specifically we show that group members may help others in order to disconfirm a stereotype of their own group as mean. Study one shows that Scots believe they are seen as mean by the English, resent this stereotype, are motivated to refute it, and believe out-group helping is a particularly effective way of doing so. Study two shows that increasing the salience of the English stereotype of the Scottish as mean leads Scots to accentuate the extent to which Scots are depicted as generous. Study three shows that increasing the salience of the stereotype of the Scots as mean results in an increase in the help volunteered to out-group members. These results highlight how strategic concerns may result in out-group helping. In turn, they underscore the point that helping others may be a means to advance a group’s interest.

    Item Type: Article
    Journal or Publication Title: Personality and Social Psychology Bulletin
    Additional Information: The final, definitive version of this article has been published in the Journal, Personality and Social Psychology Bulletin, 33 (6), 2007, © Society for Personality and Social Psychology, Inc. 2007 by SAGE Publications Ltd at the Personality and Social Psychology Bulletin page: http://psp.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
    Uncontrolled Keywords: metastereotypes • prosocial behavior • out-group helping
    Subjects: B Philosophy. Psychology. Religion > BF Psychology
    Departments: Faculty of Science and Technology > Psychology
    ID Code: 10954
    Deposited By: Dr Mark Levine
    Deposited On: 29 Jul 2008 16:35
    Refereed?: Yes
    Published?: Published
    Last Modified: 18 Sep 2013 16:01
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/10954

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